FINANCIAL LITERACY, OVERCONFIDENCE, DAN HERDING PADA KEPUTUSAN INVESTASI DI PASAR MODAL

Investment can be interpreted as the allocation of some assets owned so to generate profits in future. There are various factors that influence a person when making investment decisions. The purpose this research is identify several an investor These financial literacy, overconfidence, and herding. object capital market investors who actively transacting for more than one year with total sample 140 respondents taken by purposive sampling method certain criteria. Data was collected using questionnaire utilizing Google Forms platform which distributed through WhatsApp groups. analytical tool used multiple linier regression. findings indicate literacy herding have positive significant effect, while overconfidence does not affect decisions market.